Marketing & Advertising for Loaders
Starting your own junk removal business or even buying a franchise comes with a lot of expenses, including the heavy investment required to finance your own marketing and advertising efforts. The competition is fierce and in order to compete, you will need to make savvy marketing decisions… like becoming a Loader with LoadUp!
At LoadUp, we understand this can be quite difficult. That’s why we cover all marketing and advertising expenses in order to keep providing our Loaders with plenty of jobs. Joining our Loaders Program comes with some great benefits that you won’t find anywhere else, like your own personal marketing team.
Junk Removal Marketing
Junk removal marketing is crucial to the success of your newly-established junk removal business. Whether you buy a franchise, start a junk removal company on your own, or join our network of nationwide independent junk removal contractors, marketing and advertising efforts will have a direct impact on your potential earnings.
**Click to auto-scroll by section
- How to Market a Junk Removal Business
- Junk Removal 101
- LoadUp Marketing Costs: FREE
- LoadUp’s Junk Removal Marketing Strategies
- Exclusive Loader Program: Additional Marketing Benefits
- Franchise Marketing Buy-In: $12k – $20k+
- Marketing for a Start-Up: $48 – $84k
- In-House vs. Outsourced Marketing Costs
- Comparison: LoadUp vs. Franchise/Start Up
How to Market a Junk Removal Business
Marketing is a highly-competitive and essential part of any successful business. Without it, it would be like casting a single line into the ocean and expecting to get back a net full of fish. It’s just not possible.
In order to be effective, junk removal marketing requires experience, expertise, and a deep understanding of the junk removal industry. Regardless of whether you decide to become an independent contractor, start up a business of your own, or buy into a junk removal franchise, marketing will be a necessary part of your business plan. Depending on the route you take, marketing and advertising may also be a significant part of your budget.
When you join LoadUp as an independent contractor, our marketing team becomes your marketing team at no cost to you.
LoadUp’s marketing team is a powerhouse of professionals with niche expertise in the junk removal industry. For the last two years, LoadUp has been recognized as one of the fastest-growing privately-owned businesses in the country by Inc. Magazine. We appeared on both the Inc.500 and Inc.5000 lists, respectively, and have experienced a 570% growth rate in three years’ time. We are also listed as a Certified Great Place to Work!
In the last year, our marketing team has increased our organic impressions by 391.69%, driven over 462,650 unique visitors to the LoadUp website, and more than doubled the amount of money we have made from junk removal bookings scheduled online. Appearing frequently and on the first page in organic searches allows us to save a ton of money on paid advertising. This also allows us to allocate more of our paid advertising budget to support members of our Exclusive Loader Program.
Junk Removal Marketing 101
An “organic impression” refers to the number of times that a website has appeared in search results seen by a potential customer. In other words, when someone has searched for “junk removal”, “dumpster rental” or one of many other specific keywords our marketing team targets as part of their ironclad strategies, LoadUp appears as a viable option on that list. According to Google Search Console, 60% of our website traffic comes from organic searches.
This is often referred to as “brand exposure”. Brand exposure is incredibly important because it’s how you start making money. If customers don’t know that you exist, how will they find you without it costing you a small fortune? Easy – they won’t.
Appearing in search results is only the first step – and it’s not an easy one. Search engines are smart. They read the content of your entire website, plug it into a complicated algorithm, and then choose the most relevant results based on how well the content is written, how well the website is designed, and how effective your SEO (search engine optimization) strategy is implemented. This is most effectively accomplished by a dedicated junk removal marketing team.
LoadUp’s successful results are directly related to the knowledge and power of our marketing team, which is included as a free benefit when you join our network of independent junk removal contractors. In contrast, you’ll be responsible at least $10 – $12k in marketing fees as part of the expensive franchise buy-in costs. This number skyrockets into the $30k range when you start your own junk removal business without the support of an established and successful junk removal company like LoadUp.
To really understand the importance and the cost of marketing, let’s take a look at some actual data across three different junk removal company scenarios: becoming an independent contractor for LoadUp, buying a franchise and creating your own junk removal startup company.
LoadUp Marketing Costs: FREE
LoadUp’s marketing team is fully immersed in the junk removal industry, from blog writing and advertising to website design, content writing, location page creation and proven successful marketing strategies. We literally do this every single day. Our team is a dedicated in-house marketing system for all of our independent contractors, as we are the frontline for turning potential LoadUp customers into actual paying customers.
An independent contractor for LoadUp has a serious monetary advantage over buying into a franchise or starting up independently for several reasons:
- Free marketing and advertising
- Use of the well-established and celebrated LoadUp name
- No need to pay for a website, which can cost between $1k – $30k
- Branded trucks and gear get you recognized as a certified LoadUp Driver.
As a part of the LoadUp team, you’ll never have to worry about sales or be responsible for paying someone to answer phones and book jobs. We have our own booking system, a strong team of sales associates, a dispatch team to handle job logistics, and a customer service team to speak directly with customers.
LoadUp’s Junk Removal Marketing Strategies
LoadUp spends between $30-$40k a month on junk removal marketing. Our efforts benefit you every single time someone in your area books service, and we are constantly pushing out new areas, creating new localized content and boosting thousands of our pages thanks to our SEO strategies.
Our unique upfront pricing structure and booking system make it easy for customers to schedule junk removal jobs, and submit payment for those jobs upfront. Most franchises and private junk removal companies use on-site estimates, which end up costing you money in gas, time and truck maintenance, and there’s no guarantee that you’ll get the job.
LoadUp’s well-established marketing team has put together a handful of successful junk removal marketing strategies to help boost business to your area when you join our team. This includes:
- Organic SEO
- Local blogs for your area
- Advertising & Paid Keyword Targeting
- Google MyBusiness Local Marketing & SEO
- Print Marketing including road signs and flyers
- Social media marketing: Facebook, Instagram, LinkedIn
- Public Relations: Our efforts and successes as a brand drive business right into your hands!
Exclusive Loader Program: Additional Marketing Benefits
As part of the buy-in to our Exclusive Loader Program, we’ll focus more of our efforts to drive traffic and jobs to your area by:
- Creating more location pages for your zip codes
- Spending more time crafting successful and engaging ads in your area
- Writing location-specific blogs to cast a wider net and drive more conversions
As an Exclusive Loader, you still won’t pay any marketing costs – we’ll simply concentrate more of our efforts to help boost your business! As an ELP, you’re basically buying a license to own the rights to your chosen zip codes, and to become part of our amazing and successful LoadUp family.
Franchise Marketing Buy-In: $12k – $20k+
Franchises aren’t only costly, but there is no actual guarantee that you’ll land the job. You’ll spend your own time on the phone, put miles on your truck and spend money paying for gas to get to the property. Once you’re there, it’s up to you to haggle with the customer to land the job. This process can be awkward – especially when they’ve shopped around and found a better rate. To stay competitive and to ultimately land the job, you’ll have to undercut the lowest bidder, which could wind up costing you in the long run if it isn’t enough to turn a profit.
Let’s take a look at the marketing costs for two of the largest nationwide junk removal franchises.
- 1-800-GOT-JUNK: $12k – initial marketing expense
- College Hunks: $10k – $20k for “ramp-up advertising”
Remember, LoadUp spends between $30 – $40k per month on marketing the LoadUp brand without any cost to you. When you join LoadUp, you get built-in brand recognition and access to our ever-growing customer base without paying any additional costs for marketing and advertising!
Marketing for a Start-Up: $48 – $84k
When you start your own junk removal company without any established support, marketing and advertising will be your primary source of getting jobs. However, this is an expensive route to take. Let’s take a look at some of the average marketing costs for the things you’ll need to succeed on your own:
- Website Design: $1k – $30k+
- Social media marketing: $3k+
- Pay-Per-Click Advertising: $500+
- Monthly Search Engine Optimization: $2k – $5k+
- TOTAL MONTHLY COSTS: $6500 – $38500+
Unfortunately, there are no guarantees that your marketing efforts will get you jobs, especially when you are competing with multi-million dollar, well-established junk removal companies that are already spending $40k+ on marketing every month.
Pay-per-click advertising is the best route to take to gain immediate exposure in the junk removal industry. Paid advertising is incredibly expensive and not guaranteed – especially in the junk removal business. Paid advertising, also known as “pay-per-click” allows you to bid money on a keyword, for example, “junk removal”. The highest bidder will appear in the #1 spot for the keyword, and each time a user clicks on their ad, they are charged the “per click” amount. Unfortunately, pay-per-click advertising doesn’t guarantee a sale and is a risky venture when you don’t have a website that is designed to engage and sell. You can pay to get them there, but it’s how your website is designed and written is what ultimately gets you the sale. The better your website is, the more expensive it will be.
The bottom line: Without a positive ROI (return on investment), you’re losing money without gaining valuable or relevant exposure.
In-House vs. Outsourced Marketing Costs
The average Digital Marketer makes at least $35k starting, which means they are fresh out of school and lack crucial experience with junk removal website design, industry-specific SEO, advertising, and marketing campaigns.
Outsourcing gives you a more experienced marketing team and is usually a better option that doesn’t require having a Digital Marketer on your payroll. However, the average cost to outsource marketing costs between $4,000-$7,000 per month. Additionally, unless they’re fully immersed in the junk removal industry on a daily basis, they won’t be able to keep up with those who are.
Marketing agencies have multiple clients who they produce content for, which means that they are not experts in junk removal, specifically, and therefore aren’t as effective as those who work solely in junk removal marketing. But when you become a part of the LoadUp family, you reap the benefits of our powerful and incredibly successful marketing team for absolutely no cost to you.
Comparison: LoadUp vs. Franchise/Start Up
- No upfront cost
- No on-site estimates
- Access to close to 2,000 weekly jobs
- Weekly payouts, start earning immediately
- Free access to our powerful marketing and advertising team
- Initial investment between $90k – $150k
- Out-of-pocket cost for on-site estimates
- No guaranteed jobs – you are the salesmen
- No profits for at least 6 months – 1 year or more
- Initial marketing fees and/or monthly marketing fees